The American Society
of Interior Designers (of which I’m a proud member)
is the oldest, largest and leading professional organization
for interior designers in the United States. Founded
in 1975, the ASID is made up of a network of 48 chapters
in the United States and Canada, as well as 325 student
chapters, and its appellation is widely recognized as
a mark of design excellence and professionalism.
Members of ASID must
pass rigorous acceptance standards, are qualified by
education, experience and examination, and must at all
times adhere to a strict code of ethics and professional
conduct. But above and beyond all else, ASID members
are people who are dedicated to design in the service
of people.
“ASID designers
understand that design is more than a job. It’s
a way of relating to the world,” says Paula Rubidoux,
current Central California/Nevada Chapter President.
“Members seek to support, foster, promote and
advance the many ways that design and designers enhance
the quality of life for all of us.”
And it is in this
spirit of design excellence and community involvement
that ASID plays host to an event that is eagerly anticipated
in cities like New York, Los Angeles, Pasadena and Chicago
called the ASID Showcase House. In fact it seems to
happen in most of America’s cities where the cognoscenti
have long realized that it is not only a chance to see
“the best of the best” in interior design,
but a great opportunity to support local charities and
vendors alike. But sadly it has never happened here
in Las Vegas, and it’s high time it becomes a
part of our local scene as well. It would seem by now
that “Sin City” has finally come of age
and is ready to take its rightful place alongside other
major cultural centers.
ASID showcase houses
are always wildly popular events in the cities that
host them—usually drawing attendance figures in
the thousands—and there is no reason in the world
to think that such an event wouldn’t meet with
equal success here in Las Vegas, the unrivalled tourist
mecca and entertainment capital of the world.
The appeal of the showcase
house goes far beyond design professionals to the general
public, who can’t seem to get enough these days
of the process of design and what to do or not do with
their own homes. To be able to see up close and personal
(and not through the filter of HGTV) the true meaning
of design excellence—and even meet face to face
with various local designers who will be participating
in this event—is a rare opportunity.
And while it is true
that the goal of designers in a showcase house is to
strive for their own distinctive take on the space on
which they’re working, it is at the same time
the goal of ASID to generate greater public awareness
of the outreach programs that it promotes for the local
community. The chosen charity for the Vegas valley’s
chapter is the Las Vegas Habitat for Humanity, which
would receive a significant portion of the proceeds
whenever we are able to host such an event here. This
would be realized through corporate and individual sponsors,
ticket sales, on-site fundraising events and an exciting
auction open to the public where many of the furnishings
would be available for purchase at designer cost.
ASID Industry Partners
are a vital branch of the organization at any time,
but are especially needed for an event such as this.
They are encouraged to contribute products and services
that will assist designers with fulfilling their mission
of bringing “design to life” while showcasing
the best of the best. And how fortunate we are to now
have the fabulous World Market Center along with its
sister entity the Las Vegas Design Center right here
in our backyard from which to draw product and support
for such an undertaking.
Sadly, what we don’t
have at present is the actual showcase house itself.
ASID is appealing to the local Real Estate community
and its partners and affiliates to help us locate and
secure a home that would be suitable for an event such
as this. A showcase house requires at least 7,500 square
feet (and really the larger the better), two staircases
(front and back to assist with traffic flow) and an
understanding and sympathetic homeowners association
which helps to make life a lot easier for all concerned.
Additionally, the
homeowner needs to understand that while this is an
extremely prestigious event that will receive full-blown
media coverage and all that such an event entails, it
is charity-driven and therefore cannot be looked upon
as a way to redo their home at the expense of ASID and
its sponsors. However, using a house as a showcase vehicle
has often led to a higher resale value for the homeowner,
having been lauded in the local press for creativity
and design excellence.
For the most part,
furnishings are borrowed and/or donated by local vendors
or supplied and paid for by the participating designers.
These furnishings are for sale to the homeowner who
has first choice before they are made available for
sale to the public. However, permanent hard surfaces
such as stone floors and granite countertops are not
materials that can be freely given away unless initially
authorized by the vendor. They would, however be available
to the homeowner at greatly reduced prices.
The homeowner needs
to fully understand the process of the showcase house,
that designers will need to have access to the home
for a period of several months, and that it’s
probably best if the homeowner does not reside in the
house during this time and for the duration of the show
which generally runs for about a full month.
The ASID Showcase
House is a great and exciting event for any city, and
it’s time we here in Las Vegas have that experience.
It provides a much needed opportunity for the community
to participate on so many levels while benefiting those
who need so much.
For more information
on the ASID Showcase Home, contact Stephen Leon at solieldesign
@cox.net or Paula Rubidoux at prubidoux@yates-silverman.com.